Marketing compliance standards protect consumers so that they are not lied to, tricked or misled by businesses. The important role of regulation and the role of competent authorities  significantly contribute to the protection of consumers and investors in financial services. In this course we take a first look into what the various jurisdictions do in order to protect consumers from misleading advertising and communication. In this course, we will learn about the role and importance of the compliance function in general, within Investment firms and within the Banking Institutions. We shall also examine the compliance function together with ethics. Compliance is following the law, while ethics is doing what is right regardless of what the law says.

Loading the player...


Here is the course outline:

1. Introduction

- Introduction -Course Structure

2. Lesson 1

In the first session, we will examine the role of the regulatory framework and competent authorities in countries such as the UK, Malta, the US, Cyprus and Germany for the protection of consumers and investors. Regulation is imposed to protect investors and clients against mismanagement and fraud, and helps establish stability and integrity in the financial sector. Furthermore, we will analyse how clients benefit as a result of regulations in clients’ funds safeguarding requirements, the regulatory framework for the protection of inexperienced investors, and other mandatory disclosures to investors.

3. Lesson 2

In the second session, we will examine the principles and guidelines to be followed while conducting financial promotions to clients. These principles, which a firm needs to adhere to when conducting financial promotions to clients, have to be fair, clear and not misleading.

4. Lesson 3

In our third session, we will examine the advertising guidelines that firms should follow in order to ensure that disseminated information is fair, clear and not misleading. A firm must apply a high level of due diligence to evaluate the complex products it offers and must assess whether these are appropriate and suitable for its clients before their distribution. Moreover, we will examine practices that are not compliant with the law when it comes to distributing marketing communications to clients.

5. Lesson 4

Our fourth and final session deals with unfair business-to-consumer commercial practices. These practices are considered to be unfair if they go against professional diligence requirements or, in other words, the general principle of good faith in the trader's field of activity. We will also examine aggressive commercial practices, or when using harassment, coercion, physical force, or undue influence may significantly impair the consumer’s ability to make a transactional decision.


The following certificates are awarded when the course is completed:

Compliance in Marketing and Promoting of Financial Products.


Anton Kopylov

"perfectly well"